When prospective buyers arrive at your product page, one of the first things they look at is your reviews. More reviews are more beneficial. If a product is rated with a lot of positive reviews, it's typically an indication that the item is highly rated. Popular products are more popular and customers will select them.
Except, of course, when the majority of those reviews are just average 3 star reviews, with a few two or three stars accounting for the majority of your fame in terms of just numbers. On the surface, the orange bars displaying the percentage of stars will determine whether or not customers remain. This is the reason five star reviews are going to matter all the more in 2020...to counteract the one, two and three star reviews that you're likely to receive and maintain your overall Amazon rating at a high level.
No matter how good your product is, or how skilled an Amazon seller you are, you won't be able to always please everyone. There's always something to enhance. It's not necessary to have to have all five-star reviews. As Henson Wu of FeedbackWhiz says, "If all your reviews are five-star reviews the public will become worried that the reviews are not genuine." This is particularly applicable if the item isn't a brand name and the seller's reviews are less than 100.
Wu claims that a rating at minimum 4.5 stars and more than 100 reviews is sufficient to help you make a decision. "People don't bother to read the reviews individually, because they know that the 4.5 stars and the volume of reviews indicate that the quality of the product. They will not even look at the cost."
These are related issues.
1. What can you do to counter the negative and poor reviews you are bound to get?
2. How can you obtain as numerous positive reviews as you can with high ratings?
Make Negatives Positive
Negative reviews may be positive. Even if you receive lots of negative reviews about the same subject, there is some positive aspects to it. It could indicate a frequent problem that you have to correct. It is possible to offer to fix or replace an item if it is damaged or is damaged. This will show that you're reliable and trustworthy.
You will be able to turn a 1 or 2 star rating into a 3 or 4 star rating if you are adept at communicating with the unhappy customer. Recognize the fault and do not argue with them. Instead, work to fix the issue. Since the customer will always be right (even even if they aren't). For further reference, see "Amazon Survival Guide to Negative Feedback."
However, the reality is, that you're bound to have a few 2 star reviews , aren't able to ensure that the client is satisfied or, in some cases, get taken off. It's impossible to fix some reviews that are just simply grumpy. If your average review from customers falls to just three stars due to these kinds of negative reviews, that could end up destroying your review.
You can thwart this inevitable by getting as many five-star Amazon verified reviews as you can. What can you do to achieve this?
Tips to Create 5 5-Star Reviews
You might think that just because you've got a good product that is delivered quickly, your customers will leave them with positive reviews. A few might, but the majority don't. It's just human nature. They are the ones who want what they want, so why should they feel the need for an evaluation?
It's important to be aware that it's against Amazon's guidelines to explicitly solicit reviews that are positive. There are many ways to obtain reviews. This is particularly important when you're trying to get the product featured. They include:
Amazon has the Early Review Program. Amazon will charge you for 5 reviews. However, it is possible to get reviews for new listings.
It is possible to ask your family members and friends to write reviews, however this is technically in violation of the conditions of service when they have a financial stake in your products. However, there is only the number of friends and family you can have.
Facebook Ads are available to get reviews or offer discounts in exchange for buying your product. It is not clear if this will comply with Amazon's terms and conditions. However, it does happen outside the Amazon ecosystem. Many sellers do this.
Manage your reviews using an automated and reliable feedback management tool.
Reviewr is an excellent choice to find 5 star reviews that last the long-term, comply with Amazon guidelines and result in real high-rated reviews. It provides email templates to send follow-up messages to customers who place orders. Additionally, you can receive instant notifications when negative reviews are posted and also manage positive responses. You can also design custom emails that maximize positive feedback. This is just the beginning to describe the powerful tools available to help you generate more 5-star reviews by 2021.